social media
I’ve worked in social media management at least part-time since 2010. I’ve edited and managed social media for publications, non profits, start ups, & brick-and-mortar businesses. I have experience managing paid and organic media across all major platforms.
Clients include: Street Fight Media // Westword // Jackson Hole News & Guide // Glacce // Split Second Foundation // Austin Apartment Locators // & hundreds of small businesses through GoDaddy social.
GoDaddy
Through multiple roles at GoDaddy, I’ve helped create and implement social media strategies for a variety of clients, many of whom have more than 30-40K followers across platforms. Through these strategies - based on offering authentic, personable, content — I’ve seen month-over-month growth in both follower count and engagement.
Crosswinds Flight School
Reiki Aesthetic
Stone Hart Gun Range
Restaurant in FL
Spa in TX
Dog daycare in AR
Restaurant in FL
Retail shop in IL
Roofer in TX
Glacce
At Glacce, a crystal-based startup, I served as Director of Marketing. In addition to overseeing all social media content, I organized social media campaigns for the launch of the crystal straw and our crystal massage collaboration with The Confidante Hotel in Miami. We did a two-week long Instagram campaign teasing the straws and launched them in tandem with their appearance in the Goop gift guide. They sold out that holiday season and the social media posts had our highest engagement of the year. For The Confidante, we worked with them to develop a massage technique and provide the crystal balls. We collaborated on a social media campaign which ran in tandem with news releases, a press visit to the hotel, and a Youtube video on the exclusive experience.
Glacce - straws
Glacce - bottles
Glacce - spheres
Split Second Foundation
With Split Second Foundation, I was tasked with creating a social media presence and long-term strategy from scratch. In addition to setting up profiles on all major platforms and dictating content for each, I helped with multiple paid and organic campaigns focused on fundraising and IRL involvement with the non-profit. Over three months, we saw a 500 percent increase in followers across platforms. Our organic engagement was 7%, well above the industry standard. Our paid campaigns saw a strong ROI not only in IRL action and monetary donations, but our paid reach averaged out to just $0.11 per view.
